Except taken from VMBlog by Matt McGuirk

With an anticipated infection rate of between 40% and 70% (1), the novel coronavirus, or COVID-19, will undoubtedly have a massive impact on the world. Because the most effective way to prevent infection is to avoid contact with the infected, coronavirus will shape the way people interact socially, professionally, and economically. 

“You may need to take a break from your normal daily routine for two weeks,” Dr. Nancy Messonnier, Director of the CDC National Center for Immunization and Respiratory Diseases. (2) 

What does a two week, or even longer, interruption in daily life and limited social interaction mean for the average person? How will it impact their habits, behaviors, and decisions? What can be inferred from instances of quarantine which have already taken place in China and elsewhere? And what role will digital technologies play in all of this? 

The coronavirus already has had an impact on purchasing habits and health routines in China and Italy, in addition to many cities across the United States as citizens are confined to their homes due to quarantine. According to Daniel Ahmad, a Senior Analyst at Niko Partners (an Asian entertainment market analysis firm), the combination of isolation and a desire to stay healthy have created a shortage of a new fitness video game recently released by Nintendo titled Ring Fit Adventure (3) (4).

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