Your corporate website is one of your organization’s most powerful customer engagement tools. Unfortunately, today you are NOT able to take full advantage of the myriad of enabling and enriching technologies that could assist you with optimizing your web property to drive business performance.

As a marketing professional it is one of your key responsibilities to harness and leverage your web strategy to optimize business performance. It’s a powerful customer engagement tool through which you communicate your brand, share highly sensitive customer data, and extract insightful analytics. The primary mechanisms to achieve this business success are:

  • Customer experience and engagement
  • Conversion of visitors to customers
  • Creating repeat customers
  • Retaining customers, avoiding attrition and abandonment
  • Optimizing revenue per customer

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